What You’ll Learn

  • Understand the role of a Product Manager across different companies and industries.
  • Navigate the Product Lifecycle and modern development processes.
  • Identify valuable product ideas and assess customer pain points.
  • Conduct effective customer research and user interviews.
  • Develop wireframes, prototypes, and create detailed product specifications.
  • Utilize Agile, Scrum, and Kanban for product development.
  • Analyze product metrics using AARRR and HEART frameworks.
  • Communicate effectively with engineers, designers, and executives.
  • Build a portfolio, optimize job applications, and ace Product Manager interviews.

Module 1: Introduction to Product Management

  • What is Product Management?
  • The Role of a Product Manager
  • Product Management vs. Project Management

Module 2: Understanding Market & Customers

  • Market Research & Competitive Analysis
  • Identifying Customer Needs & Pain Points
  • User Personas & Customer Journey Mapping

Module 3: Product Strategy & Roadmap

  • Defining Product Vision & Strategy
  • Creating a Product Roadmap
  • Prioritization Techniques (MoSCoW, RICE, Kano Model)

Module 4: Agile Product Development

  • Agile vs. Waterfall Methodologies
  • Working with Engineering Teams
  • Understanding Scrum & Kanban in Product Management

Module 5: UX/UI for Product Managers

  • Fundamentals of User Experience (UX)
  • Wireframing & Prototyping Basics
  • A/B Testing & Usability Testing

Module 6: Data-Driven Decision Making

  • Key Product Metrics & KPIs
  • Using Analytics Tools (Google Analytics, Mixpanel)
  • Customer Feedback & Iteration

Module 7: Product Launch & Go-To-Market Strategy

  • Product Positioning & Messaging
  • Marketing Strategies for Product Launch
  • Sales & Customer Support Alignment

Module 8: Managing Stakeholders & Teams

  • Cross-Functional Collaboration
  • Working with Executives, Designers, & Engineers
  • Effective Communication & Leadership Skills

Module 9: Career Growth & Job Preparation

  • Building a Strong Product Management Resume
  • Interview Preparation & Common PM Questions
  • Real-World Product Management Case Studies

 

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